All of those constructs they made you call pleasure

2018, various objects, different sizes 

The attempt at creating an artwork that produces aesthetic and contextual comfort fails to be delivered in this particular work. Artistic frustration, in this case, is embodied through the lack of desire to distribute an adequate and enticing works of art. What Mladen Stilinović had referred to as the ‘Praise of Laziness’ in terms of artistic modes of production, here would be call the ‘Praise of Redundant Gains’ – desire as the ultimate mode of production. The work All of those construct they made you call pleasure is a blunt, senseless outburst of creation. Its context revolve only around the anxiety produced by constant desire for pleasure and relief. It is cynical, clinical and ridiculous commentary on our  constant pursuit of a reasonable amounts of satisfaction through various mundane actions, object-relations and conceptual triggers.

Andrea Knezović, “All of those constructs they made you call pleasure”, installation view, Račka Gallery, Celje, Slovenia

Reflecting on contemporary aspects of daily life, we can surely notice that social routines and economic interests have been extensively revolving around the production of pleasure, an encouragement to seek constant gratification and satisfaction within the paradigmes of the neoliberal condition. If we would take on Michel Foucault’s conceptualization of the use of pleasure as an apparatus or vessel for transformation and social metamorphosis, surely we would concur that this particular notion can be used in diverse applications that may not necessarily be in the service of progress or self-awareness. The ‘cult of happiness’ as some may call it, is a controversial neoliberal phenomenon that has infiltrated the mindsets of our contemporary society, led by the hyper-insistent premise that encourages constant need for pleasurable stimulants, indulgences and social correction.It is rather a sophisticated tool, which with thought-through rhetorics and methods is penetrating and seducing our very intimate spheres of life, thought and body in service of corporate agendas. A mechanism of such magnitude does not just concern itself with monetary gains, but rather strives to become the ultimate biopolitical tool of control in a utopian/dystopian structure, navigating our  social aspirations, modes of production, and intimate desires. 

Andrea Knezović, “All of those constructs they made you call pleasure”, installation view, Račka Gallery, Celje, Slovenia

The precarious attempts to reach ecstasy , balance and satisfaction through commodification of material forms, as well as  personal relationships, only encourages a senseless consumerism that creates uncritical and addicted communities. The social anxiety created by such continuous discrepancies only pushes us  towards a radicalisation of consumption, offering us a way to deal with anxiety through addictive solutions. Understanding that these effects vary from one geo-economic and socio-cultural zone to another, the only thing what we can say for certain is that the need for gratification, happiness and comfort is part of the human condition, and thus will be ever present no matter where we look. 

Andrea Knezović, “All of those constructs they made you call pleasure”, detail view, Račka Gallery, Celje, Slovenia

The attempt at creating an artwork that produces aesthetic and contextual comfort fails to be delivered in this particular work. Artistic frustration, in this case, is embodied through the lack of desire to distribute an adequate and enticing works of art. What Mladen Stilinović had referred to as the ‘Praise of Laziness’ in terms of artistic modes of production, here would be call the ‘Praise of Redundant Gains’ – desire as the ultimate mode of production. The work All of those construct they made you call pleasure is a blunt, senseless outburst of creation. Its context revolve only around the anxiety produced by constant desire for pleasure and relief. It is cynical, clinical and ridiculous commentary on our  constant pursuit of a reasonable amounts of satisfaction through various mundane actions, object-relations and conceptual triggers. 

Andrea Knezović, “All of those constructs they made you call pleasure”, detail view, Račka Gallery, Celje, Slovenia
Andrea Knezović, “All of those constructs they made you call pleasure”, detail view, Račka Gallery, Celje, Slovenia
Andrea Knezović, “All of those constructs they made you call pleasure”, detail view, Račka Gallery, Celje, Slovenia